Fuels

Sunoco Connects Pump, Car and More

New digital customer experience for fuel customers
Sunoco fuel canopy
Photograph: Shutterstock

DALLAS — Independent fuel distributor Sunoco LP is working with Carat from Fiserv to optimize its commerce model and unify consumer experiences at the convenience stores, independent dealers and retail locations Sunoco serves across the country.

With Carat, Sunoco will be able to connect purchasing experiences for Sunoco customers in-store, in-app, at the pump and even in-car. Through a single application programming interface integration, Carat will simplify how Sunoco connects third-party technology providers across channels and consumer devices.

Sunoco plans to streamline payment functions at more than 5,500 retail locations. Carat will facilitate chargeback management and dealer settlement across Sunoco locations; enable multi-acquirer capabilities that allow Sunoco to route transactions through the acquirer of their choice; and leverage universal tokens to provide a consistent payment security model across channels. Sunoco will also offer more choice to their customers via a new pay-by-bank payment method enabled through the Sunoco app, allowing customers to pay directly from their linked bank account.

“Sunoco is enabling our customers with in-demand experiences, and providing our retail partners with the technology they need to run their business as efficiently as possible,” said Richard Hayes, senior director of electronic payments at Sunoco. “Carat is connecting us to a commerce ecosystem that simplifies the complex world of payments, while also enhancing how we engage with our loyal customers.”

“As the global commerce operating system for our clients, we are providing businesses like Sunoco with the services, connections and applications they need to run their business,” said Casey Klyszeiko, senior vice president and head of global e-commerce and Carat at Fiserv. “This holistic approach to the commerce relationship will position Sunoco to meet many of their operational targets, while also helping Sunoco build the innovative new customer experiences that have become such a valuable loyalty currency among consumers.”

Fiserv, based in Brookfield, Wis., specializes in account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover cloud-based point-of-sale and business management platform.

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