NORWELL, Mass. -- The Hardy Flower Co. Inc. said that White Hen Pantry will be featuring Hardy Flowers at an additional 10 convenience stores in Massachusetts.
Three White Hen Pantry stores on Cape Cod in Hyannis, Osterville and West Harwich already sell Hardy Flowers. The first additional stores are located in Belmont, South Easton, West Concord, West Roxbury and Woburn.
Hardy Flowers are a natural extension of our freshness and loyalty programs, said Chris Brosco, White Hen Director of merchandising and marketing.
We began with Hardy Flowers on November 2 and it was a great month, said Charley Weiss, a White Hen franchise owner in West Harwich. Everyone is very pleased with it, and we have people returning on a regular basis.
Tom Hardy, president of Hardy Flower, said, White Hen Pantry stores are a wonderful venue for Hardy Flowers, and we are dedicated to helping the franchisees become successful selling flowers.
Lombard, Ill.-based White Hen Pantry, Inc., now owned by 7-Eleven Inc., Dallas, has more than 200 stores in the Chicago and northwestern Indiana area and licenses another 55 in the Boston area.
Norwell, Mass.-based Hardy Flower is a retail flower management company offering a flower program focused on c-stores. Tedeschi Food Shops, Rockland, Mass., is also a Hardy Flower client.
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