General Merchandise/HBC

According to Hoyle

Advantage Sales & Marketing draws U.S. Playing Card

CINCINNATI -- The United States Playing Card Co. has officially appointed Advantage Sales & Marketing to be its strategic business partner beginning November 1, 2007.

United States Playing Card, a division of Jarden Home Brands, is a major producer and distributor of premier brands of playing cards, including Bee, Bicycle, Aviator and Hoyle playing cards. Bicycle has been the best-selling playing card brand in the world for more than 100 years, according to the company.

Based in Cincinnati since its founding in 1867, the United [image-nocss] States Playing Card Co. manufactures, markets and distributes playing cards, children's card games, collectible tins, puzzles and card accessories.

Austin, Texas-based Advantage Sales & Marketing, Convenience Division, is a major national convenience store broker providing complete services to the convenience store class of trade. Its One Point of Contact platform supports leading CPG companies with national headquarters sales and in-store retail merchandising services. With a singular focus on convenience, ASM provides the experience, knowledge and c-store-specific resources to drive clients' business and meet the individual needs of c-store wholesalers and retailers.

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