BEVERLY HILLS, Calif. -- All American Pet Co. Inc., makers of dog food brands Grrr-nola Natural Dog Food, the Grrr-nola Food Bar, and Bow Wow Breakfast, has announced a product launch strategy with a focus on the drug store and convenience store marketplace.
Lisa Bershan, president of All American Pet, said, "Our aging population is making more frequent visits to the 56,000 drug and 49,000 convenience stores. Our introduction of the first food bar for dogs brings the benefits of heart health, convenience and a $.99 price point to a distribution channel ignored by our competitors. [image-nocss] Human food bars generate $3.4 billion in annual sales, offering the same benefits All American Pet's Grrr-nola Natural bars promise for dogs. Buyers for pet specialty chains, supermarkets, mass market merchandisers and drug chains who control the $17 Billion U.S. dog food marketplace are responding positively to the benefits of our products that all feature health benefits and focus on the growing phenomenon of the 'humanization of pets'."
Barry Schwartz, CEO All American Pet, added, "Our Grr-nola food bars and our other 'grab-and-go' packing options are a perfect match to meet the merchandising needs of drug chains and convenience stores. Curiously, none of the major manufacturers has ventured into new form factors or meal portioning to meet the evolving lifestyles of the dog-owning 85 million boomers or working couples. We are offering these new product forms for delivery to retailers beginning in January 2010."
To increase awareness of the All American Pet brand, the company launched an interactive online photo competition sponsored by Grrr-nola Natural. During the 12-week contest, 57,000 dogs were entered and voted upon by 650,000 fans. The competition reached 4,000,000 unique visitors with an average visit of nearly 4 minutes, generating over 200,000,000 pages with Grrr-nola Natural mentioned on each and every page. Complimentary public relations garnered an additional 65,000,000 impressions in addition to a trade campaign to the 32,000 nationwide grocery stores.
Beverly Hills, Calif.-based All American Pet produces healthy products for dogs; its products are manufactured in the U.S. under strict manufacturing guidelines and contain 100% American made ingredients, the company said. The expansion of the product offerings to include pet wellness products is targeted at taking advantage of a much wider approach to pet health trends. More than just the need for good nutrition, APPT is focused on complete "pet wellness," it added.
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