General Merchandise

Bazi Inks Deal With TNT Marketing/Crossmark

Nutrition-shot maker seeks to grow in c-store channel
DENVER -- Bazi International Inc. said that the company has engaged TNT Marketing/Crossmark to assist with the expansion of the BAZI brand of nutrition shots in the convenience store channel across the country. TNT Marketing/Crossmark has selling relationships with more than 60 c-store retail chains representing more than 65,000 retail outlets.

"This [partnership] strategically positions us to launch the brand in a much more efficient and timely way," said Debbie Wildrick, executive vice president of sales and marketing.

"TNT Marketing/Crossmark is the leader in helping [image-nocss] consumer packaged goods companies drive growth in the convenience store channel," added Bazi CEO Kevin Sherman. "Bazi is fortunate to be able to leverage their expertise in this industry. Crossmark enables us to engage a sales team of over 100 people across the country overnight."

Denver-based Bazi International is a provider of nutritional shots designed to help enhance physical health and overall performance. Its product is BAZI, a healthy, concentrated, energy shot with eight super fruits, including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a two-ounce shot.

TNT Marketing/Crossmark is centrally headquartered in the Dallas/Fort Worth Metroplex. TNT Marketing/Crossmark is a leading sales and marketing organization in the c-store industry. TNT/Crossmark maintains valuable top-to-top relationships with key personnel in the c-store industry, which allows it to remain actively involved in changing trends.

Crossmark is a leading sales and marketing services company in the consumer goods industry that provides growth solutions with exceptional service to manufacturers and retailers across a wide range of channels. Expertise encompasses the areas of headquarter sales, retail merchandising, retailer solutions, event marketing, in-store data collection, retail analytics and business technology solutions. Headquartered in Plano, Texas, Crossmark employs more than 25,000 associates worldwide.


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