General Merchandise/HBC

Convenience Valet Partners With Precise Nutrition

Will represent all c-store sales efforts for energy supplement maker

MELROSE PARK, Ill. -- Convenience Valet has announced exclusive representation of Precise Nutrition International Inc. (PNI), doing business as Vital 4U, in the convenience-store class of trade. PNI manufactures energy and health supplement brand Vital 4U, including Liquid Energy, Screamin Energy, Vital 4U Vitamins and other products.

Convenience Valet will represent all convenience-store sales efforts nationally for the Vital 4U brand and will also distribute the product line to more than 100,000 retail locations and many wholesale and distribution companies.

PNI introduced the Vital 4U brand in Southern California 30 years ago with one of the first energy shots in the market, Vital 4U Liquid Energy. Since introducing what it said is one of the first energy shots on the market, Vital 4U has expanded its product line to leverage growing consumer demand for ginseng-based liquid energy shots and other products.

Indio, Calif.-based PNI specializes in convenient, single-serving, small-portion liquid supplements using a proprietary foil pouch.

“The Vital 4U brand is a perfect fit with our company,” said Jim Blosser, executive vice president of Convenience Valet. “It’s a great line of branded products that are industry leaders, and they are natural best sellers in convenience stores.”

Melrose Park, Ill.-based Mechanical Servants LLC, doing business as Convenience Valet, is a distributor of blister-pack (windowed) branded convenience and travel-sized health-and-beauty-care (HBC) products, over-the-counter (OTC) drugs, personal care products and sundries sold in small-portion packages. It distributes more than 500 branded products nationwide.

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