General Merchandise

CVS Rolls Out Disposable Camcorder

Pharmacy chain first retail partnership with Pure Digital Technologies

WOONSOCKET, R.I. -- CVS has introduced the One-Time-Use Video Camcorder, which it said is the world's first single-use point-and-shoot digital video camera. CVS/pharmacy, a major provider of digital photo and image processing, is exclusively offering the world's first compact, affordable, one-time-use solution for creating and home movies on DVD.

Built on the Pure Digital Imaging platform, the new CVS camcorder is intended to be an "easy-to-carry choice for capturing memories of weddings, vacation getaways, beach trips or any time that family and friends [image-nocss] get together. Just grab it and goand leave that expensive and cumbersome traditional camcorder at home."

Using three buttons, consumers can capture up to 20 minutes of digital-quality video and sound. The video camcorder's 1.4-in. color playback screen lets consumers instantly see their home videos and delete unwanted segments with the press of a button. Once finished shooting, consumers return the videocamera to their local CVS/pharmacy store and get a DVD the same day.

Consumers get custom home movies with all the benefits of a professional, fully edited DVD. Features include a main menu and individual and titled scenes. Also, the CVS DVD features an email computer application with Pure Digital's SmartShare technology that makes sharing videos with family and friends as easy as sharing photos online. The program runs directly from the DVD, eliminating the need to install software.

Through its partnership with Pure Digital, CVS/pharmacy is the first to bring digital one-time-use video cameras to consumers. Exclusively available now in more than 1,400 CVS/pharmacy locations nationally, the cameras will be available in more than 4,500 stores by June 26. The CVS Digital One-Time-Use Video Camcorder retails for $29.99. Video camera processing is $12.99.

Woonsocket, R.I.-based CVS as a major retail pharmacy, operating more than 5,400 retail and specialty pharmacy stores in 36 states and the District of Columbia.

Pure Digital Technologies, San Francisco, develops imaging technology that powers simple and affordable digital photography solutions for the mass market.

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