General Merchandise

Hangover Joe's Forges C-Store Distribution Deals

Recovery product maker also released commercial in theaters over Memorial Day holiday

DENVER -- Hangover Joe's Get Up & Go, manufacturer of The Hangover Recovery Shot, has partnered with McLane and Core-Mark, two  of America's largest convenience store distributors. The company has also formed new distribution agreements with certain divisions of Atlanta-based Republic National Distribution Co., a major U.S. liquor distributor.

As a result, The Hangover Recovery Shot has been added to the shelves of convenience store and liquor store chains around the country including Bradley's in Colorado, Terrible's in Nevada and Arizona and Allsup's in New Mexico.

And on May 24, Hangover Joe's released a video commercial in movie theaters throughout the United States, Australia and New Zealand. Airing before feature films in the top 50 U.S. markets, the advertisement is expected to reach more than 20 million viewers in the first week of distribution and up to 50 million in all three countries combined.

The release of the commercial coincides with the Memorial Day holiday weekend debut of the feature film The Hangover III.

"This is the beginning of Memorial Day weekend and there are many blockbuster films being released for the holiday," said Shawn Adamson, co-founder and marketing director of Hangover Joe's Get Up & Go. "We're thrilled to capitalize on millions of consumers seeing our major commercial placement. The placement will run for up to three weeks in each country and we expect millions to learn of our brand and view the commercial."

This effort is an example of the growing prevalence of brands using video and mass media as a means of connecting with consumers, the company said.

McLane Co. Inc. , Temple, Texas provides supply-chain solutions for grocery, convenience and foodservice customers across the United States.

South San Francisco, Calif.-based Core-Mark Holding Co. Inc. markets fresh and broad-line supply solutions to the convenience retail industry in North America.

Denver-based Hangover Joe's is the exclusive producer of The Hangover Recovery Shot, the official licensed product of The Hangover movie and a leading anti-hangover and hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, The Hangover Recovery Shot is a quick way to overcome the day-after side effects of alcohol consumption, the company said.


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