Holliday joins NPD with extensive experience in the automotive aftermarket industry. He was formerly general manager for Honeywell International's global filtration business where [image-nocss] he was responsible for the growth of the company's FRAM branded filtration business, and prior to that position, Holliday led the marketing team for Honeywell's Prestone brand and was responsible for the North American growth of the brand.
"Brian's unique combination of general management skills, product development, front-of-store and application parts experience will provide a valuable perspective to NPD's aftermarket clients," said Dawn Zieren, president of NPD's automotive business unit.
Holliday will be based in Danbury, Conn., and will work directly with the company's automotive unit out of Houston. He replaces Bob Jennings, who was recently promoted to head up the retail business group for NPD's consumer technology business unit.
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