General Merchandise/HBC

Kum & Go, Doughboyz Partner to Bring Hawkeye Fans T-Shirts, Pizza

Retailer donating clothing sale proceeds to University of Iowa football athletes
Photographs courtesy of Kum & Go

DES MOINES, Iowa — Kum & Go has forged a partnership with the Doughboyz, the University of Iowa Hawkeye football team’s secondary defense, a group of 20 athletes who “get to the money” on and off the field. They have teamed up to launch an exclusive t-shirt line in time for the 2022-2023 college football season.

The Doughboyz 2021 season ended in a nation-leading interception count of 25 picks with three returned for touchdowns.

“We are excited to be partnering with Kum & Go to launch the official Doughboyz t-shirts. We enjoyed collaborating on the designs and think the fans will love them,” said Kaevon Merriweather, senior defensive back for the Hawkeyes.

The shirts retail for $25 and all proceeds will go directly to the Doughboyz. In addition to t-shirts, Kum & Go will be offering $1 off whole pizzas for each interception the Thursday following every game this season in their Iowa store locations.

“Every season, we watch people overlook the Hawkeyes for the traditional powerhouses and not give the black and gold the respect they deserve. We see people make the same mistake when they settle for traditional convenience-store pizza, often just because it’s what they grew up with, when there’s a better option available at Kum & Go,” said Matt Riezman, director of brand marketing at Kum & Go.

The Doughboyz will be delivering Kum & Go pizzas to the Neighborhood Centers of Johnson County (NCJC) throughout the season. Kum & Go will also supplement the pizza donations with a monetary donation to NCJC.

“We’re looking forward to working with Kum & Go this season to give back to the community while also giving our fans a great deal on some of the best pizza around,” said Riley Moss, senior defensive back for the Hawkeyes.

Shirts can be purchased here and will be available through the first part of the season.

Kum & Go has long been known for its clothing and merchandise. Johnny Knoxville wore a black Kum & Go t-shirt in the 2006 comedy-stunt movie “Jackass Number Two.” After the appearance, the company sold hundreds of t-shirts and baseball caps, with much of the mer­chandise ending up for auction on e-Bay

In 2021, Kum & Go teamed up with fashion label HOMOCO to produce a new limited run line of swimwear and shirts to celebrate Pride Month.

  • Kum & Go is No. 18 on the CSP 2022 Top 202 ranking of company owned and operated convenience stores by store count.

Established in Hampton, Iowa in 1959, Kum & Go is a fourth-generation, family-owned convenience-store chain with more than 400 locations.

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