General Merchandise/HBC

7-Eleven Debuts ‘7Collection’

Retailer launches new online merchandise store offering clothing, swag, memorabilia
7-eleven 7collection
Photograph courtesy of 7-Eleven

IRVING, Texas 7-Eleven Inc. has launched 7Collection, an online merchandise shop curated for 7-Eleven “stans” or extreme fans. The shop features exclusive apparel and accessories inspired by 7-Eleven and its products, such as Big Gulp and Slurpee.

The 7Collection shop offers brand fans vintage t-shirts, hats and an assortment of memorabilia and gift cards, kicking off the shop with two collections:

  • The Cars of 7-Eleven Collection. “An ode to the brand’s car-loving fans and the popular #CarsOf7ELEVEn hashtag, this collection brings the heat and boasts legendary threads, a trucker hat, car decal and the iconic coffee-scented air freshener first debuted in Model 711. Talk about straight fire. Oh, and where car? Here car.
  • The Slurpee Collection. “A celebration of the iconic, internationally recognized frozen beverage that has captivated 7-Eleven fans for over 55 years, the Slurpee Collection encompasses both retro and modern Slurpee drink apparel, accessories and collectibles. And don’t forget, customers can match their swag to their Slurpee and enjoy $1 small Slurpee drinks all year long!”

“Over the past 95 years, 7-Eleven has become more than just a convenience store. It’s a destination for snacking, a photoshoot backdrop, a music video stage, a haven for car lovers—and an essential staple in our customers’ lives,” said Marissa Jarratt, 7-Eleven executive vice president and chief marketing officer. “We hope this swag serves as another reminder to our customers that we’re always here to help make their day a little more awesome.”

For the first seven days, customers will receive 11% off all the 7Collection items using the code 7Collection11, the company said.

In separate promotions connected to “Brainfreeze Season,” 7-Eleven recently launched a contest that offered customers a chance to win clothing, shoes and accessories designed in collaboration with Fanta, Dunkaroos and Reese’s by purchasing participating products, and debuted a limited-edition apparel collection with Overtime and Easy Otabor, a designer, entrepreneur and art curator, inspired by “Game to Eleven,” the phrase popularized by pickup basketball. The streetwear-meets-sportswear designs feature Slurpees and Big Gulps intertwined with basketball themes. Included in the collection are 7-Eleven and Speedway-branded hoodies, T-shirts, hats and mesh shorts.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 77,700 convenience stores in 19 countries and regions, including about 13,000 in the United States, including about 9,500 under the 7-Eleven banner, around 3,800 under the Speedway banner and about 500 under the Stripes flag, as well as the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands.

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