HONOLULU -- Aloha Petroleum, the largest independent gasoline marketer and one of the largest convenience-store operators in Hawaii, will retain its brand name following its purchase by Sunoco LP, according to an OPIS report.
This is unlike the brand strategy adopted by Sunoco for Susser Petroleum. Sunoco acquired Susser Petroleum in August, and shortly after, Susser was renamed Sunoco LP.
Based in Honolulu, Aloha Petroleum owns and operates Island Marts and Jiffy Mart/Vista stores. The company markets through almost 100 Shell-, Aloha-, and Mahalo-branded fueling stations, as well as its Aloha Island Mart c-stores throughout the state.
The company was acquired by Susser Petroleum Partners LP in September. Susser Petroleum subsequently became a subsidiary of Energy Transfer Partners LP, absorbing MACS (Mid-Atlantic Convenience Stores) into its operations in a drop-down from ETP and changing its name to Sunoco LP.
The total purchase price was approximately $240 million, according to OPIS, subject to a post-closing earn-out, certain closing adjustments and before transaction costs and expenses.
Sunoco LP is a master limited partnership that primarily distributes motor fuel to convenience stores, independent dealers, commercial customers and distributors.
Sunoco's general partner is a wholly owned subsidiary of ETP (Energy Transfer Partners), which operates a retail business with a network of more than 5,500 company or independently operated retail fuel outlets and convenience stores through its wholly owned subsidiaries, Sunoco Inc. and Stripes LLC.
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