MASTIC, N.Y. -- Montauk Native Gas, Mastic, N.Y., is reimaging and will be the first gas station on Long Island to brand with VP Racing Fuels, as well as the first to distribute VP’s race fuel blends on the island.
The station also co-sponsors an NHRA Funny Car and a Top Alcohol Funny Car team, both of which will provide marketing support for the station and the VP Racing Fuels brand.
“I founded Montauk Native Gas three years ago to help support our racing programs, which in turn provide exposure for my station,” said owner and operator Andre Hardy. “I couldn’t pass up the opportunity to brand with VP and leverage the strength of the VP brand to build my retail business, provide more robust support for our racing and ultimately enable me to achieve my dream of driving an NHRA Top Fuel car.”
VP’s retail branding program is designed to enable gas stations and convenience stores to reduce their credit-card processing expenses and lower their cost of supply, as well as increase revenues with new profit centers built on VP-branded products.
“We look forward to making VP’s race fuels available to all the performance enthusiasts on Long Island who until now had a difficult time getting access to them. With our location on the water, we also anticipate supplying a great number of the marinas and boating enthusiasts in the area,” he said. “Our plans include adding a speed shop to our Montauk Native Gas site, providing customers with a source for engines, parts and accessories, along with race fuels for their racing needs. Over time we plan to brand additional stations on Long Island with VP as well.”
Alan Cerwick, president of San Antonio-based VP Racing Fuels, called the deal “a perfect marriage of business models.”
VP is the official racing fuel of the WeatherTech SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, Formula Drift, NMRA, NMCA PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
Gas stations and convenience stores that join VP's retail branding program also distribute VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for two-cycle and four-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash and more. It also markets VP PowerMaster hobby fuels for radio-controlled (R/C) racing.
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