Sometimes it's best to let consumers lead the loyalty dance
ORLANDO, Fla. -- Lessons on optimizing retail loyalty programs can be found in unusual places. Take Disney World, for example. Walt Disney World Resort in Orlando, Fla., has changed drastically over the past 20 years. But the park’s most noticeable changes are not the new rides or attractions—it’s...
Technology harnesses the crowd for secure, flexible transactions
CHANDLER, Ariz. -- Blockchain has the potential to revolutionize the convenience-store experience through coupons, age verification, loyalty or consumer privacy. But to understand it, it helps to consider an analogy. Say there is a car accident on a busy street and the police arrive to investigate...
A guide to 4/20 marketing and sales
Pay-at-the-pump option significantly boosts chain’s standing
Using social media to communicate visually with customers