Sampson-Bladen Oil Develops New Loyalty and Car Wash Subscription App With Rovertown

Convenience-store chain to offer digital stamp cards, store locator, referrals, gamification and more
Han-Dee Hugo's convenience stores
Photograph courtesy of Han-Dee Hugo's

Sampson Bladen Oil Co., which operates Han-Dee Hugo's convenience stores throughout North Carolina, partnered with Liquid Barcodes for its full-service loyalty platform and car-wash subscription platform.

  • Sampson-Bladen Oil is No. 67 on CSP's2023 Top 202 ranking of the largest c-store chains in the United States. 

The new mobile app, developed in collaboration with Rovertown and Verifone’s point-of-sale (POS) system, will offer customers a loyalty program including digital stamp cards, a store locator map, rewards and perks for birthdays, friend referrals, gamification and more. The app is set to launch in the second quarter.

With the new mobile app, customers can also select from several car wash subscription packages for a contactless car wash experience.

The back-end application integrates with product scan data to ensure age-restricted products are accurately and appropriately marketed with a reporting loop to the respective organizations.

“We are excited to partner with Sampson Bladen Oil Co., Verifone and Rovertown to deliver this state-of-the-art loyalty technology solution to Han-Dee Hugo’s customers,” said Saurabh Swarup, general manager of North America for Liquid Barcodes. “Liquid Barcodes has been providing loyalty solutions and subscription programs to retailers around the world and it is exciting to be expanding with U.S. retailers joining the ranks of our global loyalty customer base.”

Sampson Bladen Oil is based in Clinton, North Carolina, and operates 110 convenience stores with 25 car washes.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

What Convenience-Store Consumers Are Craving in Candy, Snacks

Unwrapping the latest treats and trends from the Sweets & Snacks Expo

Snacks & Candy

Convenience-Store Shoppers Are Sweet on Private-Label Candy

How 7-Eleven, Love’s are jumping on confection trends


More from our partners