ATCO Inc., a family-owned business that owns and operates traditional gas stations and convenience stores on the west coast of Florida, has selected PriceAdvantage as its fuel pricing software platform.
This will allow ATCO Inc. to provide greater pricing insight and accuracy to keep up with its growth strategy for all its stores, including its convenience-store chain, Rogers Market.
In 2019, ATCO opened the first Rogers Market and launched a growth strategy. ATCO now operates 19 stores, including five under the Rogers Market brand.
“It's important for our team to stay on the forefront of technology and innovation,” said Dylan Kiser, president of ATCO Inc. and Rogers Market. “As we evolve, we know PriceAdvantage will continue to provide the best user experience and a dynamic solution to meet our ever-changing needs.”
PriceAdvantage's industry-exclusive and patented technology provides ATCO with system integrations, report options and analysis tools that provide opportunities for the ATCO team to view data from a range of sources and discover previously unseen correlations.
PriceAdvantage integrates with multiple point-of-sale (POS) systems to enable price execution and confirmation, streamline fuel pricing processes and remove fuel price changes from store personnel.
“With PriceAdvantage managing our fuel pricing system, we are on a really great path,” said Gigi Rogers, owner of ATCO and creative force behind the Rogers Market concept. “In order to move forward with our overall goals, it was time to divest our old, outdated systems that limited our ability to grow and turn toward the best-in-class option for fuel pricing software.”
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