A little more than 12% of consumers said comfort attributes were the reason for their c-store foodservice decision—compared to craveability and convenience at nearly twice that score. Within the comfort bucket, 9.8% of consumers said the need for a simple meal they knew they would enjoy drove their visit, and just 2.7% reported they made the decision that would help them unwind.
Despite the lower priority, some chains skewed far higher than the c-store average for their perception of providing comfort. Wawa came out on top, with 19% of respondents saying they visited the chain for comfort reasons, followed by Sheetz at 16.6%.