Rogers Petroleum Inc. has acquired Deloy L. Brown Petroleum LLC, Crossville, Tennessee. The transaction includes three Exxon-branded convenience stores and dealer supply accounts, an established commercial fuels and lubricants business with a commercial bulk plant facility and a cardlock, along with related equipment.
“This acquisition provides us with an important missing piece of the puzzle to strategically connect our growing central and east Tennessee operations,” said Chris Liposky, CEO of Rogers Petroleum. “We look forward to expanding the business throughout Deloy’s well established footprint, both north and south of Interstate 40, and delivering our high level of service and valued fueling programs that have successfully shaped our business over the years.”
Deloy L. Brown president and owner Rodney Brown will continue to own and operate his fuel transportation business, Desaix Transport LLC, which will support Rogers Petroleum with fuel delivery services to the subject accounts and beyond. It delivers gasoline, diesel and aviation fuels to customers across the Southeast.
Deloy L. Brown Petroleum is a three-generation family business. In 1958, Deloy Brown started out as a commission agent for the company’s predecessor, a local Esso/Exxon affiliate in Crossville. Ten years later in 1968, he acquired the company and founded Deloy L. Brown Petroleum. His son and current president Rodney Brown officially joined the company in 1977 and took over the helm in 2011. That same year, Rodney’s son Tyler Brown joined the company. He will be assuming a management position with Rogers Petroleum, maintaining a Brown family link to the business.
The company supplies petroleum products over a wide coverage area from Chattanooga to the south, north to the Kentucky state line and about sixty miles east and west of Crossville.
“It’s sometimes hard to believe that I’ve been working for this company since junior high school,” Rodney Brown said. “I’m very proud and appreciative for the legacy that my father entrusted in me when I took over the business. We have enjoyed consistent growth and success during my tenure, but given the growing challenges our industry faces today, I came to realize that we couldn’t independently achieve the size and scale necessary for long-term business relevance.”
Brown added, “After implementing our divestiture plan, Rogers was clearly the best candidate for the future of our employees and customers, and this transaction has proven to be a true win-win outcome for everyone.”
PetroActive Real Estate Services LLC provided exclusive confidential advisory services to Deloy L. Brown Petroleum. The Coral Gables, Florida-based company offers strategic business services for the wholesale petroleum industry including mergers and acquisition representation, growth financing, business analysis, strategic and business rationalization planning assistance and support.
“Working for Rodney has been a true pleasure, and we’re delighted that we structured a deal that met his strategic goals, while allowing Rogers to achieve theirs,” said Mark Radosevich, president of PetroActive Real Estate Services, who managed the transaction. “Navigating the complexities unique to commercial deals are not easy, and layering on a retail component makes the assignment even more challenging. Nothing makes the job easier than having two professional organizations engaged on both sides of the deal.”
Founded in 1980, Morristown, Tennessee-based Rogers Petroleum is a leading wholesale distributor of petroleum products throughout the Southeast including Tennessee, Kentucky, Georgia, North and South Carolina, Virginia, West Virginia and Florida. The company distributes branded and unbranded petroleum and related products, including biofuels and diesel exhaust fluid (DEF) to more than 130 marinas, 300 convenience stores and 3,500 commercial and agricultural customers. It offers wet-hose fleet fueling, tankwagon and transport deliveries, common carrier freight and branded and unbranded supply to retail outlets. The company is a branded distributor of ExxonMobil, Marathon, Sunoco and CITGO fuels.
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