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Candy bar will feature birthday cake-flavored white cream, colorful sprinkles

Sweethearts return to shelves just in time for Feb. 14

Multiple acquisitions and innovations make for a tasty 12 months in the categories

$4 billion sale includes Haagen-Dazs, Drumstick, Outshine

Peterson promoted to executive vice president of strategy and M&A

Canadian company known for its wafers, sugar-free cookies

Treats were introduced to celebrate company’s 100th anniversary

Protein doughnuts, brownie bites, madeleines among sweet treats offered

Baked treats come in 3 flavors

Manufacturers showed off their innovations, from chocolate bars to sour gummies, at this year's trade show