Snacks & Candy

Hostess Adds Birthday CupCakes to Permanent Lineup

Treats were introduced to celebrate company’s 100th anniversary
Photograph courtesy of Hostess Brands

KANSAS CITY, Mo. — Hostess Brands has added its Birthday CupCakes to its permanent lineup.

The sweet treats were originally introduced this year as a limited-time offer to celebrate 100 years of Hostess.

The cupcakes are golden cake with rainbow sprinkles baked inside and a vanilla icing. The treat is topped with more rainbow sprinkles and the brand's signature icing squiggle.

“For 100 years, Hostess has been surprising and delighting consumers with beloved sweet treats that attract passionate fans, generation after generation,” said Chad Lusk, senior vice president and chief marketing officer for Hostess. “Beyond the extraordinary staying power of our iconic snacks, Hostess continues to lead the way in innovation, [while] fresh flavors, fun concepts and festive twists on classic favorites have continued to keep the brand exciting and relevant.

The Hostess Birthday CupCake is available nationwide in multipack and single-serve formats.

Kansas City, Mo.-based Hostess is a packaged-food company focused on manufacturing and selling fresh baked sweet goods in the United States. The brand dates back to 1919, and its products include Twinkies, Donettes, Zingers, Honey Buns and Coffee Cakes.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says


More from our partners