Snacks & Candy

Hostess Adds Birthday CupCakes to Permanent Lineup

Treats were introduced to celebrate company’s 100th anniversary
Photograph courtesy of Hostess Brands

KANSAS CITY, Mo. — Hostess Brands has added its Birthday CupCakes to its permanent lineup.

The sweet treats were originally introduced this year as a limited-time offer to celebrate 100 years of Hostess.

The cupcakes are golden cake with rainbow sprinkles baked inside and a vanilla icing. The treat is topped with more rainbow sprinkles and the brand's signature icing squiggle.

“For 100 years, Hostess has been surprising and delighting consumers with beloved sweet treats that attract passionate fans, generation after generation,” said Chad Lusk, senior vice president and chief marketing officer for Hostess. “Beyond the extraordinary staying power of our iconic snacks, Hostess continues to lead the way in innovation, [while] fresh flavors, fun concepts and festive twists on classic favorites have continued to keep the brand exciting and relevant.

The Hostess Birthday CupCake is available nationwide in multipack and single-serve formats.

Kansas City, Mo.-based Hostess is a packaged-food company focused on manufacturing and selling fresh baked sweet goods in the United States. The brand dates back to 1919, and its products include Twinkies, Donettes, Zingers, Honey Buns and Coffee Cakes.

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