CHICAGO — Brands are developing new flavors and healthier recipes to enhance products and follow the better-for-you trend.
When creating products, brands such as Cibo Vita focus on what the consumer prioritizes in their snacks.
"Research tells us that 85% of U.S. consumers seek out one snack a day for sustenance and one for indulgence,” said Emre Imamoglu, CEO and founder of Cibo Vita.
Check out three brands that have combined sustenance and indulgence in their new snacks …
Hippeas, New York, debuted a new flavor, Sea Salt & Lime, alongside its relaunch of its Chickpea Tortilla Chip line.
“The improved Hippeas Chickpea Tortilla Chip line fulfills direct consumer feedback, and we are really proud about where we landed with this innovation,” said Paul Nardone, CEO of Hippeas. “This product really stands up well next to its mainstream competitor from a taste and texture standpoint, but that's where the comparisons end because Hippeas Chickpea Tortilla Chips are organic and vegan and contain both protein and fiber and no artificial colors, flavors or ingredients of any kind.”
The snack comes in three flavors—Straight Up Sea Salt, Rockin’ Ranch and Sea Salt & Lime. Each 1-ounce serving has 3 grams of protein and 3 grams of fiber. Hippeas products are USDA Certified Organic, certified gluten-free and vegan.
Totowa, N.J.-based Cibo Vita launched new better-for-you snacks under its BeHonest and Nature’s Garden brands.
From Nature’s Garden, innovations include nut, fruit and chocolate offerings.
Nut and Fruit Mixes:
- Ghostly Ranch Snack: seasoned with ghost pepper and ranch
- Protein Crunch: features 9 grams of protein per serving
- V-Good Trail: plant-based with oat milk chocolate
- Antioxidant Trail: features vitamin E
- Triple Power: includes omega 3
- Glazed Szechuan Mix: sweet and spicy with pineapple chunks
- Smore’s Flavored Cashews: a sweet nostalgic flavor trip
- Berry Bliss: chocolate-covered mixed berries
- Cluster Puffs: oat milk chocolate-covered chickpeas or quinoa
- Oat Milk Chocolate Bars: in orange and salted caramel flavors
BeHonest added to its existing line of Milk Chocolate Drops, Chocolate Covered Almonds and Chocolate Covered Hazelnuts. The new products include Hazelnut Rondes and Hazelnut Truffles.
The Kellogg Co.’s RxBar, based in Chicago, rolled out RxBar A.M. The new snack bar features 10 grams of protein and ingredients such as soft-rolled oats, nut butter, honey, egg whites, brown rice and pumpkin seeds. It comes in Honey Cinnamon Peanut Butter, Chocolate and Blueberry flavors.
“We know consumers today prioritize their wellness more than ever, and—quite simply—want to have a good time for a long time,” said Eileen Flaherty, senior brand manager at RxBar.
The brand plans to continue rolling out the product at national and local retailers throughout the summer. Single bars are $2.49, 4-counts are $8.99 and 5-counts are $9.99.