Snacks & Candy

5 Holiday Product Launches From General Mills

Mini Treats and festive Larabar packaging intended for convenience stores
General Mills 2021 holiday new-product lineup
Photograph courtesy of General Mills

MINNEAPOLIS — General Mills will bring a series of holiday-themed new products to store shelves this month, including two line extensions intended for convenience stores.

The new and returning holiday items across the General Mills portfolio include:

  • Pillsbury Shape Snoopy Sugar Cookie Dough and Pillsbury Shape Turkey Sugar Cookie Dough.
  • Three new holiday cereals: Apple Pie Toast Crunch, Sugar Cookie Toast Crunch and Elf cereal (inspired by the holiday movie).
  • Sugar Cookie Toast Crunch Mini Treats, a bar form of the new cereal.
  • Yoplait yogurt festive packaging makeover in eight-limited edition designs on select flavors.
  • Larabar nature-inspired holiday collection with matching stationary and greeting cards, available on Larabar’s most indulgent flavors, according to the company.

All the holiday offerings are available now for a limited time. Specific to convenience stores:

Sugar Cookie Toast Crunch returns as a cereal, but will also come out as Mini Treats in bar form. stuffer or treat for on the go. The limited-edition treats come in boxes of 35 bars for a suggested retail price of $8.98.

And for the new, limited-edition Larabar packaging, General Mills has teamed with Paper Culture to create a nature-inspired holiday collection. The holiday designs on the Larabar packaging will be extended to curated stationery and greeting cards available for purchase at paperculture.com. Consumers can also enter a sweepstakes on Larabar Instagram through Nov. 17 to win a Sustainable Holiday Advent Calendar this season. Available on boxes of six bars, the new holiday packaging will be available on four of Larabar’s flavors: Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip, Mint Chip Brownie and Peanut Butter Cookie. The suggested retail price is $6.29.

Minneapolis-based General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing products from trusted brands. Its brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s.

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