DALLAS — 7-Eleven Inc. helped the Kellogg Co. set a new Guinness World Record, unveiling the World’s Largest Box of Toaster Pastries filled with Pop-Tarts in the parking lot of the 7-Eleven Store Support Center in Dallas.
The company donated the box, filled with 1,331 pounds of individual packages of toaster pastries, to the North Texas Food Bank (NTFB) Feeding Network.
Kellogg also supported a 7-Eleven Feeding America campaign by donating 10 cents for every participating cereal or snack purchased at 7-Eleven stores between April 14 and April 20. As a result of the promotion, Kellogg also presented a $10,000 check to help provide critical nourishment to the North Texas communities that were devastated by February’s severe winter storm and those continuing to feel the effects of the COVID-19 pandemic. In total, the companies donated the equivalent of more than 34,000 meals to North Texas Food Bank.
“We know that families in Texas and across the country have endured tremendous challenges throughout the last year,” said Stephanie Slingerland, senior director of philanthropy and global impact at Kellogg. “We thank 7-Eleven for their partnership and continued commitment to fighting hunger.”
7-Eleven has had a longstanding history of supporting both Feeding America and the North Texas Food Bank. In February, the convenience-store retailer announced a campaign to help provide meals to families facing hunger through its relationship with Feeding America.
As part of the program, customers can round up their purchases in-store and through the 7Now delivery app to the nearest dollar to donate the difference in change to Feeding America. Also, for every large Big Gulp fountain drink, Slurpee drink or cup of coffee purchased at participating stores each Friday through April 27, 7-Eleven will help provide a meal to the Feeding America network of food banks.
“For over 20 years, 7-Eleven has worked with Feeding America to fight hunger and put meals in the hands of Americans in need. As an essential business during the COVID-19 pandemic, we've seen hunger surge in the communities we care about, and we're committed to rolling up our sleeves to help,” said Keith Jones, 7-Eleven vice president of government affairs, ESG (environmental, social and governance) and operations communications. “This spring, we focused on giving back to the communities in which we do business through a multifaceted campaign. We are proud to team up with Kellogg to help our fellow Texan and help break a world record while we’re at it.”
Battle Creek, Mich.-based Kellogg Co. produces Pop-Tarts, as well as Pringles, Cheez-It, Kashi and several other convenience food brands.
- 7-Eleven Inc. is No. 1 on CSP’s 2021 Top 40 update of the 2020 Top 202 ranking of U.S. c-store chains by store count.
Based in Irving, Texas, 7-Eleven Inc. operates, franchises or licenses more than 72,800 stores in 17 countries, including 12,000 in North America.