Snacks & Candy

C-Store-Focused Hostess Expands Breakfast Treat Offerings

Snack maker also launches "comeback" Hostess Partner Program

KANSAS CITY, Mo. -- With a continued focus on expanding its convenience store offerings, Hostess Brands LLC has rolled out eight new single-serve breakfast treats.

Hostess (CSP Daily News / Convenience Stores / Snacks)

The following items will be sold in individual single-serve packs for a suggested retail price of $1.79 nationwide at convenience stores, grocery, drug, dollar and mass retail outlets starting in January 2015:

  • Four new 5.0-oz. Danish Pastries available in Apple, Berries & Cheese, Cheese and Chocolate.
  • Three new 5.5-oz. Jumbo Muffins available in Banana Nut, Blueberry and Chocolate Chip.
  • One new 3.7-oz. doughnut item available in Glazed Donettes.

"Given the growth in snacking and consumers' tastes for satiating, sweet snacks at all hours of the day, the Danish Pastries, Jumbo Muffins and Glazed Donettes are strategic product line additions," said Andy Jacobs, senior vice president and chief customer officer for Hostess Brands LLC. "Hostess has been driving the sweet baked goods category growth with a focus on both breakfast and all-day snacking. Our new items complement our existing breakfast line of top-selling Donettes, Coffee Cakes, Honey Buns and Cinnamon Rolls."

In addition, the company has launched its new Hostess Partner Program, a strategic trade initiative designed to ensure continued and accelerated category growth following the acclaimed comeback of the iconic Hostess product line.

"Our new Hostess Partner Program provides incentives to our c-store retail partners that are proven to deliver significant incremental growth for the sweet baked goods category," said Jacobs.

Kansas City, Mo.-based Hostess is now owned by Apollo Global Management LLC and C. Dean Metropoulos & Co., whose combined $410 million offer acquired the bankrupt company's snack cake business in March 2013. The products were off of retail shelves for months--sparking a frenzied hunt by consumers for the remaining available product, as well as a push by rivals to fill the snack-cake void with knockoffs--until the new owners restarted production.

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