NORWICH, N.Y.— Chobani LLC has launched Chobani Gimmies, a line of Greek yogurt snacks targeted to children and parents, at retailers nationwide. The yogurt manufacturer calls the release its “most significant launch” since it debuted Chobani Flip.
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Gimmies are sold in 13 flavors, including Poppin' Cotton Candy, Bizzy Buzzy Strawberry, Creamy Orange Dreamy and See Ya Later Strawberry, across four snacking formats: Crunch, Milkshakes, Tubes and Pouches. They have more than double the amount of protein and a quarter less the amount of sugar than traditional yogurt products, according to Chobani. Gimmies are non-GMO, free of artificial sweeteners and available for suggested retail prices of $1.25 to $4.49.
"Options today are lousy or impractical,” said Hamdi Ulukaya, founder and CEO of Chobani. “It's either junk food that parents don't want their kids to eat or food that's designed for adults that kids don't want to eat. We wanted to break that cycle, and it's a challenge we took really seriously. As a parent, you know that food for kids has to be fun, it has to be delicious and, most importantly, it has to be nutritious. And parents deserve nutritious options they can feel good about giving their kids."
Chobani will back Gimmies with a new marketing campaign that highlights the better-for-you side of yogurt through TV advertisements, online video, social media and public relations programs. Earlier this year, in honor of its 10th anniversary, Chobani ran a series of TV ads developed by the brand's in-house creative team and launched a one-day interactive experience at Grand Central Terminal in New York. The event allowed fans to "plant" virtual seeds that corresponded to their favorite Chobani SKU.
Norwich, N.Y.-based Chobani is a top-selling Greek yogurt brand and one of the largest yogurt manufacturers in the United States.