EMERYVILLE, Calif. -- CLIF Crunch, a line of crunchy granola bars from Clif Bar & Co., is now available in convenience stores nationwide. CLIF Crunch features nuts, creamy chips and a special blend of organic whole grains and rice crisps that creates a lighter-textured crunch.
Created by the athletes and foodies in the CLIF Kitchen, CLIF Crunch is the first line of crunchy granola bars to feature whole, baked-in chips made of chocolate and peanut butter for flavor throughout the bars. Organic oats, barley and rye, along with rice crisps, create an original flavor profile and give the bars their lighter-textured crunch, the company said.
"CLIF Crunch brings exciting new variety to the crunchy granola bar category for people on the go," said Doug Cornille, brand director at Clif Bar & Co. "The CLIF Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars."
CLIF Crunch is available to c-stores in two flavors: Chocolate Chip and Peanut Butter. The bars are 70% organic and made with organic whole grains. Each two-bar packet delivers a full serving of organic whole grains, three to four grams of protein, and is a good source of fiber.
Clif Bar & Co. is a leading maker of nutritious, organic foods and drinks, including CLIF Bar energy bar, Luna, The Whole Nutrition Bar for Women; and CLIF Kid, Nourishing Kids in Motion. It uses organic ingredients in all of its foods. The company does not use artificial flavors, sweeteners, preservatives or ingredients sourced from genetically-modified organisms. Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its business, brands, people, community and the planet.
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