LAKEWOOD, Colo. — Einstein Bros. Bagelsis launching Take & ToastBagels, bringing sleeves of its new thaw-and-sell bagels to retailers nationwide.
“Each year, billions of bagels are purchased in grocery stores across the country, and the overwhelming issue we heard was a lack of freshness,” said Ernie Mattin, head of consumer packaged goods for Einstein Bros.Bagels. “Combine that with the fact that more consumers are looking for breakfast options to enjoy without leaving their homes, and we know now is the time to bring Take & Toast Bagels to [retail].”
Take & Toast Bagels are par-baked and designed to be finished at home in the consumer’s toaster or oven. Einstein Bros.Bagels’ Innovation Team has found this product format to be optimal for at-home consumption, providing a hot and fresh tasting bagel, the company said. Take & Toast Bagels will be available in four flavors: Plain, Everything, Cinnamon Raisin and Asiago, with a suggested retail price of $4.99 per five-pack sleeve.
“This should be a win for retailers as they can benefit from the national name recognition of Einstein Bros.Bagels on a product line that requires no on-site preparation,” Mattin said.
Lakewood, Colo.-based Einstein Bros. Bagels is a leading bagel company nationwide, with product in more than 700 locations in 40 states and the District of Columbia.