Snacks & Candy

Frito Debuts First Television Commercial in 20 Years

The corn chip advertisement features country singer Thomas Rhett
Frito commercial Thomas Rhett
Photograph courtesy of Frito-Lay

PLANO, Texas — Frito-Lay launched a Fritos television commercial for the first time in 20 years, featuring Thomas Rhett making memories among friends and the brand’s Down for Everything corn chips.

“Bringing the Fritos brand back to television for the first time in two decades is a huge moment,” said Stacy Taffet, senior vice president of marketing at Frito-Lay. “Fritos is inherently recognized as a brand that has shown up for generation after generation, whether at mealtime occasions or as a snack.”

Thomas Rhett, the 2021 Academy of Country Music Male Artist of the Year, stars in a series of scenes that give a glimpse into simple moments that connect friends, all while munching on the chips.

“It's really cool to be a part of Fritos brand's first commercial in 20 years,” said Thomas Rhett. “The Fritos brand has been such a staple in my house for as long as I can remember and is always around for some of my favorite things, like a college football tailgate with friends, or bonfires and chili nights with the family. Anyone who knows my music knows how nostalgic I am and how much I value the things in life that help create special memories, so the Down for Everything campaign is such a fun and natural fit for me.”

Fritos are shown in four flavors: Flavor Twists Honey BBQ, Chili Cheese, Scoops and Original.

According to Frito-Lay, the commercial is a reminder that, just like friends and family, the Fritos brand has been around for life’s most memorable moments over the last 90 years.

Fritos is one of many Frito-Lay North America brands. Frito-Lay is a division of PepsiCo, Purchase, N.Y.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

Convenience-Store Shoppers Are Sweet on Private-Label Candy

How 7-Eleven, Love’s are jumping on confection trends


How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A


More from our partners