Snacks & Candy

Frito-Lay Brings Cool Heat to Doritos

Line extension is latest addition to the Flamin’ Hot family
Doritos Flamin’ Hot Cool Ranch Flavored Tortilla Chips
Photograph courtesy of Frito-Lay North America

PLANO, Texas — The latest flavor combination from Frito-Lay combines two of its most popular tastes.

New Doritos Flamin’ Hot Cool Ranch Flavored Tortilla Chips are a mash-up that combines the classic Cool Ranch flavor of Doritos with a spicy crunch.

The new snack is the latest addition to the Flamin’ Hot family. From the original Cheetos Crunchy Flamin’ Hot to this latest Doritos innovation, the Flamin’ Hot line-up of snacks includes Doritos Flamin’ Hot Nacho and Doritos Flamin’ Hot Limon flavors.

“Doritos is no stranger to bold, whether it’s bold flavor, bold experiences or our bold fans that embody the Flamin’ Hot attitude,” said Caio Correa, senior director of marketing, Frito-Lay North America, Plano, Texas. “With new Doritos Flamin’ Hot Cool Ranch, we took a legacy flavor that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that’s on truly another level.”

Doritos Flamin’ Hot Cool Ranch launched in late December and can be found on store shelves at retailers nationwide. The product is available in 9.25-ounce bags for $4.79 and 2.75-ounce bags for $2.19.

Doritos is one of many Frito-Lay North America brands. Frito-Lay is a division of PepsiCo, Purchase, N.Y.

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