WATERLOO, Wis. – 7-Eleven has partnered with pickle manufacturer Van Holten’s to offer the brand’s flagship product, Pickle-in-a-Pouch, for National Pickle Day. The convenience-store chain will sell Van Holten’s bagged pickle item in its Pickle Rick variety—a nod to the animated TV series "Rick and Morty"—in 2,800 stores nationwide, for a limited time starting Nov. 19.
National Pickle Day was Nov. 14.
“It’s the perfect way to celebrate National Pickle Day,” said Eric Girard, vice president of sales and marketing for Van Holten’s. “Pickles are hot right now. Combine that with the world’s largest convenience retailer and the popularity of Pickle Rick and this product will be flying off the shelves.”
Pickle Rick Pickle-in-a-Pouch is an individually wrapped jumbo dill pickle, featuring the the show’s main character, Rick, on the front of the package. Van Holten’s launched Pickle Rick in May 2018 through a collaboration with specialty retailer For Your Entertainment (FYE) and television network Adult Swim.
“At 7-Eleven, we offer customers a wide assortment of products, giving them what they want, where they want it,” said Steven Zimdars, senior category manager for 7-Eleven. “Our goal is to constantly surprise and delight customers. They enjoy our unique product selection and Pickle Rick will be a great limited-time addition.”
Waterloo, Wis.-based Van Holten’s Pickles crafts specialty pickle products. Besides Pickle-in-a-Pouch, its items include Pickle Cutz, Pickle Ice, Pickleback Mixers and Bulk Pickles. Each of these products are sold at convenience stores and other retailers nationwide.
Irving, Texas-based 7-Eleven operates, franchises and/or licenses more than 66,000 stores in 17 countries, including 11,800 in North America. It is No. 1 in CSP’s 2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.