HERSHEY, Pa. -- The Hershey Co.'s York Peppermint Pattie, Nuggets chocolates and Kisses milk chocolates will debut a new color this October: pink. The Limited Edition Pink collection will encourage women everywhere to live well and support breast cancer awareness.
In addition, York, Nuggets and Kisses will make a $250,000 donation to the Young Survival Coalition (YSC), the only international, nonprofit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women and breast cancer.
Last year, York Peppermint Pattie was the first Hershey product to go pink in honor of Breast Cancer Awareness Month, said Michele Buck, chief marketing officer for Hershey. This year, Hershey will once again show its support of this important cause by adding Nuggets and Kisses to the line-up of brands that will turn pink this October. We are proud to increase our commitment to the YSC and its mission by doubling last year's donation of $125,000 to $250,000.
The Limited Edition Pink collection will be available nationwide beginning in August. Each package will feature information on the YSC as well as Hershey's commitment to the breast cancer cause.
We are thrilled to continue our partnership with The Hershey Co. and the York, Nuggets and Kisses brands to raise awareness of the fact that young women can and do get breast cancer, said YSC CEO Michele Przypyszny. With the additional support of the Nuggets and Kisses brands, the YSC will reach even more young women affected by the disease and continue to provide vital programs and services for this underserved population.
To further build awareness and promote the well being of women nationwide, Hershey will be sponsoring the second annual YSC York Tour de Pink bike ride. The four-day event is designed to raise awareness and hope for young women affected by breast cancer nationwide. In addition, Hershey will also be a sponsor of the YSC In Living Pink event, designed to honor the work of the YSC and help raise awareness about breast cancer and its risks in young women.
In other company news, Hershey has launched a nationwide film contest to help promote its Take 5 bar. Through July 31, aspiring filmmakers and consumers nationwide are being asked to submit their own 60-second commercial showcasing why they believe Take 5 is "the greatest candy bar ever" and the lengths to which they and their friends would go to get a Take 5 candy bar. One grand-prize winner will receive $10,000.
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