Snacks & Candy

Lenny & Larry’s Expands With Protein-Focused Immunity Bar

Sweet snack comes in 4 flavors
Lenny & Larry’s
Photograph courtesy of Lenny & Larry’s

LOS ANGELES — Lenny & Larry’s, a company that makes better-for-you sweet snacks, extended its line with its The Boss! Immunity Bar. It features a crunchy wafer and is high in protein, low in sugar and supports immune health, according to the company.

The Los Angeles-based company’s bar is available in four flavors: peanut butter cup, caramel macchiato, chocolate mint brownie and maple French toast. It has 17 grams of dairy and plant protein, BC30 probiotics and 2 grams of sugar.

“We’re thrilled to offer a new better-for-you option to our consumers based on the market’s demand for more protein and immunity support,” said Jolie Weber, CEO of Lenny & Larry’s. “Research shows that immune support is one of the most desired functional benefits that consumers are looking for. With the addition of The Boss! Immunity Bar, Lenny & Larry’s continues to be an innovative brand that brings consumer preferences to life in the form of better-for-you cookies and bars.”

Each flavor is available in 4-count packs for a suggested retail price of $7.99 to $8.49. There are also single options for a suggested retail price of $2.49 to $2.99.

Lenny & Larry’s produces nutritious, protein-focused sweets. The Los Angeles-based company was founded in 1993 by two bodybuilders. The company’s products include The Complete Cookie, The Complete Crunchy Cookies, Keto Cookie, The BOSS! Cookie, The Complete Cookie-Fied Bar, The Complete Cremes, The Complete KickStart Bar and the newest edition, The BOSS! Immunity Bar.

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