With the click of a mouse, c-store operators have all the information in front of them to make informed decisions to increase category sales and build their businesses. All of the information is presented in seven robust and easy-to-navigate [image-nocss] sections.
The site provides current information on new products and initiatives, links to individual Mars product websites and product information including specifications, commercials and imagesall designed to assist in marketing efforts. To drive impulse purchases, details for in-store displays, promotional calendars, sponsorship information and shopper marketing materials are available.
C-store operators can also access category management information, the latest research in consumer shopping behavior, industry sales databy state and best practices to maximize confectionery sales.
Also, Mars' social media initiatives are accessible with just a click of the mouse.
The creation and launch of Mars24seven.com further demonstrates Mars' commitment to providing c-store operators with the necessary tools to grow their businesses, the Hackettstown, N.J.-based company said.
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum & Confections, Food, Drinks and Symbioscience. These segments produce some of the world's leading brands: Chocolate (M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix); Petcare (Pedigree, Whiskas, Sheba, Cesar and Royal Canin); Wrigley (Orbit, Extra, Starburst, Doublemint and Skittles); Food (Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds of Change); Drinks (Klix and Flavia); Symbioscience (Wisdom Panel, Seramis, Circuhealth and Cocoapro).
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