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Snacks & Candy

Mondelez Invests in Functional-Food Startup

SnackFutures hub to drive opportunity to deliver ‘snackable’ products focusing on gut health

DEERFIELD, Ill. – Mondelez International has taken a minority investment in Uplift Food—a startup focusing on prebiotic and functional foods—as part of its innovation and venture hub, SnackFutures.

The SnackFutures team will work with Uplift to make gut health more understandable, accessible and enjoyable through new snack forms and flavors, according to Mondelez. Beyond the financial investment, Mondelez will also support Uplift in its marketing, distribution, research and development and sourcing.

“As the global snacking leader, we’re on a clear mission to lead the future of snacking by providing the right snack, for the right moment, made the right way,” said Tim Cofer, executive vice president and chief growth officer of Mondelez International. “Together with Uplift Food, we have a unique opportunity to disrupt the functional-food category by delivering ‘snackable’ products focusing on gut health—something that does not exist today.”

SnackFutures debuted in November 2018 and focuses on three core growth tenets: inventing new brands and businesses in key strategic areas; reinventing small-scale Mondelez brands with large-scale potential; and venturing with startup entrepreneurs to seed new businesses. Mondelez said it foresees SnackFutures contributing $100 million to its total revenue within the next three years.

“Partnering with SnackFutures will undeniably strengthen Uplift Food’s capacity to live our mission of seeing everyone benefit from the consumption of gut-healthy foods,” said Kara Landau, dietitian and founder of Victoria, Australia-based Uplift Food. “The SnackFutures team provides the industry experience needed to make our dream a reality, and the continued support they show us to hold onto our nutritional and ingredient integrity allows us to remain true to our core values and grow.”

Uplift Food is a functional-food brand that focuses on the mood-supportive benefits of prebiotic fibers and resistant starches. Its products include various cookbooks, meal plans and a powder supplement.

Deerfield, Ill.-based Mondelez International is a global snacking company operating in 160 countries with about $26 billion in net revenue in 2017. The company manufactures biscuits, chocolate, gum, candy and powdered beverages; its products include BelVita, Chips Ahoy, Oreo, Nabisco, Cadbury, Jacobs coffee, Tang powdered beverages and Trident gum.

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