AUSTIN, Texas — Paqui Tortilla Chips, part of Amplify Snack Brands, is launching its One Chip Challenge for the sixth year in a row. Consumers who accept the challenge will eat a chip made from the Carolina Red Pepper and the Scorpion Pepper.
“Each year, the team here at Paqui raises the bar and develops an intensely thrilling challenge that pushes the fearless to their limit,” said Brandon Kieffer, senior brand manager at Paqui. “Fans be warned, this year’s chip isn’t for the faint of heart and there’s no cheating the test. Only the bravest will be able to prove they faced the Reaper when they show off their blue tongue after completing the challenge.”
The Paqui One Chip Challenge product is $8.99 at participating retailers. The company is encouraging consumers to take on the challenge, use #OneChipChallenge on social media and show off their blue tongues.
On Aug. 25, there will be a Paqui One Chip Challenge Hot Ones episode on First We Feast’s YouTube channel.
Paqui’s other, less intense chip flavors include:
- Haunted Ghost Pepper: The spiciest and most popular flavor of Paqui’s lineup, these chips contain a mix of Ghost Pepper, Cayenne Pepper and Chipotle Pepper.
- Fiery Chile Limon: Known to pack a spicy punch from red chile peppers and a kick of lime, this chip is a dynamic mix of spicy and tart.
- Jalapeño Tropicale: A blend of sweet and heat with spicy jalapeños and a touch of pineapple flavors.
- Zesty Salsa Verde: This is one of the milder flavors, but this chip still has a kick with a combination of tangy tomatillos and smooth sour cream.
- Mucho Nacho Cheese: Made with real cheddar and real spices, Mucho Nacho Cheese does not have artificial flavors and ingredients.
Paqui’s everyday chips are Non-GMO Project Verified, gluten free and contain no artificial flavors or preservatives.
Amplify, which Hershey, Pa.-based The Hershey Co. acquired in 2017, is a better-for-you snack company known for brands such as Oatmega and Krave.
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