MINNEAPOLIS — General Mills’ Pillsbury is taking up residence in the cookie aisle for the first time ever, launching a new line of Soft Baked Cookies that are ready to eat out of the package.
Pillsbury makes each cookie using a blend of real butter and shortening for a soft texture. They come in four homemade-inspired flavors: Chocolate Chip, Confetti, Sugar with Drizzled Icing and Peanut Butter with Chocolatey Drizzle.
“Pillsbury is a beloved baking brand that has been around for more than 100 years, but its products have never been in the cookie aisle until now,” said Jeff Caswell, president of General Mills Snacks Division. “While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred. We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.”
Pillsbury Soft Baked Cookies launched in Walmart stores in March and will come to other retailers nationwide starting in April. Each package of Soft Baked Cookies includes 18 snack-sized cookies at a suggested retail price of $3.69.
Minneapolis-based General Mills is a leading global food company with brands including Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury and more.
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