Snacks & Candy

Super Bowl Week Snack Sales Soar

Data shows which product segments perform best during the unofficial holiday
Super Bowl snacks
Photograph: Shutterstock

ARLINGTON, Va. – Historical data from SNAC International may give retailers an idea how to make the most of Super Bowl week sales through dedicated sets and merchandising. During Super Bowl week 2021, total snack-food sales grew 12.5%, according to SNAC. During the four years that SNAC has monitored consumer spending, the total sales in the Super Bowl week has grown from $370 million to $487 million.

“In America, football, snack foods and fun go together,” said Elizabeth Avery, president and CEO, SNAC. “Regardless of where you’re watching the big game this year, we know the bowl of snacks will be at the center of your Super Bowl huddle.”

Super Bowl snack infographic

The largest sales increases for Super Bowl week are tortilla chips, potato chips, pretzels, pork rinds and refrigerated dips. Compared to the week prior, here’s where snack sales increased significantly during Super Bowl week last year:

  • Tortilla chips: 26.5%
  • Potato chips: 12.2%
  • Pretzels: 9.2%
  • Refrigerated dips: 33.3%
  • Pork rinds: 7.6%

Snack sales volume and spending increased from 2020 to 2021 despite the changing world of parties and gatherings during the pandemic, SNAC said.

“Despite supply-chain concerns impacting manufacturers of all kinds, America’s snack food companies are working overtime to ensure consumers have access to their favorite snack foods for the 2022 Super Bowl,” said Avery.

In total, Americans eat 112 million pounds of snacks on Super Bowl Sunday.

Arlington, Va.-based SNAC International is a snack industry trade association that represents and connects more than 400 suppliers, marketers and manufacturers worldwide.

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