Snacks & Candy

Take5 Changing Name to Include Reese’s

Candy bar recipe stays the same
Photograph courtesy of Hershey

HERSHEY, Pa. — The Take5 bar has a new name to reflect that it is made with Reese’s peanut butter.

The Hershey Co. has rebranded the five-layer bars, which launched in 2004, as Reese’s Take5. The treat has always contained Reese’s peanut butter, along with chocolate, caramel, peanuts and pretzels. However, in a taste test, Reese’s said most participants preferred the bar that included the Reese’s name, despite the recipes being the same.

“It’s time the world learns why they’ve always loved Take5 bars so much,” said Jack Wilder, Reese’s senior brand manager. “But more importantly, it’s time that the Take5 bar goes to its rightful owner, Reese’s.”

The bars are available nationwide in regular size (SRP 99 cents), king-size (SRP $1.69) and snack bags (SRP $4.29).

Hershey, Pa.-based Hershey Co. has more than 80 brands around the world, including Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty. The company is celebrating its 125th anniversary in 2019, and it takes in more than $7.8 billion in annual revenues.

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