HANOVER, Pa. -- According to a report released last year by Nielsen, the largest snack category for North America is salty snacks, totaling $28 billion in sales annually. In order to meet consumer's needs for lighter snacking and in-home entertainment, Snyder's of Hanover is unveiling the latest snacking options for 2015.
The company continues to expand its offering for the snack aisle this year with the launch of two new products: Pretzel Poppers and Bowties, available at retailers nationwide this month.
Thin, dippable Snyder's of Hanover Bowties are a flat, baked and better-for-you snack available in three flavors: Original, Everything and Parmesan Garlic, with 110 calories and two grams of fat per serving. Bowties will retail for $3.49 for an 8.25-oz. bag.
Also new to the Snyder's of Hanover assortment are Pretzel Poppers. Consumer trends show that lighter, puffy salty snacks are growing at five times the rate of other salty snacks, said the company. Snyder's of Hanover took this trend and applied it to the pretzel--it has taken the middle out, but kept the crunchy pretzel shell. These airy and crunchy pretzel shells are available in three delicious flavors: Original, Cinnamon Sugar and Three Cheese.
Original Poppers will retail for $3.49 for a 12-oz. bag; Cinnamon Sugar Poppers and Three Cheese Poppers will each retail for $3.49 for a 10-oz. bag.
"At Snyder's of Hanover, we are determined to keep expanding consumers' definitions of what a pretzel can be," said Faith Atwood, marketing manager for Snyder's-Lance Inc. "New Pretzel Poppers and Bowties offer the distinctive taste and crunch that consumers have come to expect from a Snyder's of Hanover pretzel, but with an unexpected twist that
Hanover, Pa.-based Snyder's of Hanover pretzels are available across the country in single-serve sizes as well as larger, 10- , 12- and 16-ounce bags in a variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options.
Snyder's-Lance, Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. It sells products under the Snyder's of Hanover, Lance, Cape Cod, Snack Factory Pretzel Crisps, Late July, Krunchers! , Tom's, Archway, Jays, Stella D'oro, Eatsmart, O-Ke-Doke and other brand names. It distributes them nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.
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