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Fuels

How E15 offers retailers flexibility amid the volatile fuel market

Fluctuations in product costs and availability, as well as fluctuating levels in demand from consumers, have necessitated agility in every section of the convenience store—and the forecourt is no exce...

Fuels

Environmental Benefits, Price Advantage Drive E15 Sales Nationwide

There are a number of reasons selling E15 - a 15% ethanol blend - is as good for the environment as it is for convenience store retailers’ bottom lines: Plant-based biofuels like ethanol are renewable, and they burn cleaner than fossil fuels.

There are a number of reasons selling E15 - a 15% ethanol blend - is as good for the environment as it is for convenience store retailers’ bottom lines: Plant-based biofuels like ethanol are renewable, and they burn cleaner than fossil fuels.

Chris Bliley, Senior Vice President of Regulatory Affairs at Growth Energy, breaks down the implications of this change for convenience-store retailers and their shoppers and offers insight into Growth Energy’s efforts to ensure uninterrupted access to the fuel in the future.

Get answers to some of the most frequently asked questions about making the switch.

Offering E15 can be a significant sales-driving strategy for convenience-store retailers. However, there are some misconceptions among retailers regarding requirements for storing and dispensing E15—and it’s crucial to separate fact from fiction.

Despite a year that most in the fuel market would sooner forget, not all fuels took a hit.

In recent months, Unleaded 88 (E15) has beaten the odds of a difficult fuel market. While Unleaded 88 has seen substantial growth during the last couple of years—increasing from 500 sites selling the fuel in 2017 to nearly 2,300 sites today—sales have continued to expand even amid the COVID-19 pandemic. In fact, in 2020 alone, we’ve seen a 10% increase in retailers offering Unleaded 88.

The high-ethanol blend has seen continued growth in sales amid a challenging market.

The biofuel’s popularity continues to skyrocket, even as the pandemic shakes the fuel market.

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