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Retailers are making the choice to replace their diesel offerings in favor of E15 and other blends of ethanol.
With consumer interest in biofuels on the rise, sales of E15 fuel have flourished in the past year.
The market share for E15 fuel continues to expand, and some say it’s only a matter of time until critical mass is reached toward even wider scale adoption.
American drivers have surpassed 2 billion miles on E15. It’s a mile marker the product has sailed by quickly after a much longer haul to the first billion mark.
“Customers are happy with higher octane and retailers are happy because their margins are significantly better with E15,” says Steve Walk, chief operating officer of Protec Fuel.
The third annual “Pink Out” promotion for Minnoco is underway.
When E15 fuel entered the market in 2010, it was approved for use in vehicles 2001 and newer. Now, 2001 and newer vehicles represent about 90% of cars on the road.
Retailer looks to offer choice to customers
E15 has been gaining popularity since its introduction, and one chain in particular has noticed a considerable uptick in customer interest.
American consumers have helped E15—a fuel containing 15% ethanol and 85% gasoline—reach a significant milestone.
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