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How to Capture Millennial Shoppers

Building relationships with millennials has immediate benefits, but it pays off even more in the long-term.


4 Rewards Program Dilemmas Solved

There are four questions that retailers need to ask themselves about the dilemmas that new rewards programs face.

Here are five ways that you can attract new visitors and generate more loyalty from your customers.

Coalition loyalty programs have been suffering lately. Since their beginning, coalition programs set out to create a single loyalty program that connects multiple retailers and brands throughout vario...

Today, identifying and nurturing potential loyal customers is more important than ever, since shoppers have a seemingly endless array of options when it comes to their purchases.

With individual contact information coupled with a history of purchase behavior, retailers today are equipped with the intelligence they need to persuade the customer toward their next purchase.

The most common types of promotions are challenges, bonuses and occasion-based rewards. Here’s a look at what they are and how c-stores can use them to drive traffic.

Reward programs need to be updated and refreshed from time to time to match a retailer’s current strategic focus.

The greatest revenue-generating potential a loyalty program can tap into is from a brand’s segment of customers who visit sometimes, but not always.

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