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Technology/Services

7-Eleven Expands Delivery Destinations

New 'pin' system allows customers to receive mobile orders without an address
Photograph courtesy of 7-Eleven

IRVING, Texas — Customers on the 7Now delivery platform can now receive deliveries just about anywhere.

With its latest app update, 7-Eleven has identified and set up thousands of physical locations, dubbed 7Now Pins. The app allows customers to place orders to be delivered to any of these pins, even if the area is a public location or does not have a traditional address.

  • 7-Eleven is No. 1 on CSP’s2019 Top 202 ranking of c-store chains by total number of company-owned retail units.

“Our mission is to redefine convenience by becoming a customer-obsessed, digitally enabled company,” said Gurmeet Singh, 7-Eleven chief digital, information and marketing officer. “7Now Pins makes convenience more convenient by keeping customers in the moment, whether at a game, in the park or enjoying the sun on the beach. Our customers asked for it and we are delivering.”

When ordering items through 7Now Pins, customers can choose from a wide variety of beverages, fresh and hot foods, beer and wine (in participating markets), snacks, cosmetics, home goods and thousands of other products available for purchase. Additionally, customers can now go into their last orders and simply click reorder to add all their favorites to their cart.

“Sometimes things can get inconvenient away from home. It could be running out of ice and charcoal at a picnic or a hungry Little League team demanding pizza and Slurpee drinks after a big game,” said Raghu Mahadevan, 7-Eleven vice president of delivery. “We continuously challenge ourselves to find even more ways to offer convenience and value to our customers—when and where people need it most. 7Now makes ordering and getting delivery in about 30 minutes a reality for customers whether they’re at a park, a ball field, arena, venue and, of course, at home.”

To order delivery to a 7Now Pin, shoppers open the app, which will identify their current location or show the nearest 7Now Pin on the app’s interactive map. Each 7Now Pin corresponds to a public place or space where they can receive the delivery. A courier will pick up the order from the nearest participating store and deliver it to the selected 7Now Pin location or specified address in 30 minutes or less on most occasions.

No minimum order is required for the 7Now app and the service is available 24/7, with the first three deliveries free within 30 days of the first order. Real-time tracking lets customers know when to expect their 7Now app orders.

The 7Now delivery app is one of several new services implemented by the 7Eleven digital team as part of the company’s digital technology transformation.

Irving, Texas-based 7-Eleven introduced delivery in late 2017 when it began testing the app-based service at select stores in Dallas. Today, 7Now is available in 27 major metropolitan areas, including San Francisco, Denver, Dallas, Chicago and New York, with more than 200 cities and serving more than 23 million households.

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