Technology/Services

Alltown Fresh Activates Paytronix Platform

Program enables contactless payments, rewards and more
convenience store loyalty
Photograph courtesy of Paytronix

WALTHAM, Mass. — Alltown Fresh, a c-store brand that is part of Global Partners LP, has launched the full Paytronix Platform, which combines loyalty, online ordering, and a mobile app.

The Fresh with Benefits loyalty program, in conjunction with the Paytronix-designed Alltown Fresh mobile app, enables guests to place food orders, make contactless payment and earn and redeem rewards.

Mobile and online orders have become a key part of overall sales for Alltown Fresh, with the majority of them being for either takeout or curbside pickup. Guests can alert the store about their arrival using the app.

“We’re thrilled to launch this first-of-its-kind Alltown Fresh app to our guests,” said Joanna Linder, vice president of marketing for Alltown Fresh. “The ability to custom-order your sandwich, smoothie or salad—and use the same app to fuel your car and pay without touching the PIN pad—is a game changer. Plus, guests earn points with every food and fuel purchase through our new Fresh with Benefits loyalty program, resulting in valuable rewards that fit our guests’ lifestyles.”

Based in Newton, Mass., Paytronix is a provider of software-as-a-service customer experience management products for restaurants and convenience stores. Paytronix works with more than 500 brands across 30,000 locations.

Alltown Fresh offers made-to-order recipes, locally sourced goods and ingredients, custom coffee, full-service catering and a variety of household essentials. The customized food offerings cater to guests with a range of lifestyles and dietary needs, including plant-based options.

Alltown Fresh is part of Global Partners LP family of brands, an independent owner, supplier and operator of gasoline stations and convenience stores.

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