DALLAS -- Alon USA Energy Inc. has inked a multi-year expansion and renewal agreement with Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, for the firm to provide co-branded and private-label credit cards services for Alon's FINA-branded convenience stores.
Through this agreement, Alliance Data will provide an integrated credit and marketing solution for the FINA card program at Alon's approximately 1,100 store locations throughout the southwest United States. A client of Alliance Data's [image-nocss] since 1987, Alon is an independent refiner and marketer of petroleum products with annual sales exceeding $3 billion.
The new co-brand credit card program will complement Alon's existing FINA private-label credit card program, providing select customer segments with an alternate card choice for making purchases. As is consistent with the private-label credit card program, the co-branded offering will be targeted to customers that meet Alliance Data's traditional credit quality standards. Both card programs will include points-based reward incentives geared toward strengthening brand-affinity and customer loyalty. Cardholders will earn rebates based on fuel and c-store purchases and will receive rewards on future purchases.
Under the terms of the agreement, Alliance Data will provide for Alon, across the entirety of the FINA credit card program, the following services: account acquisition and activation; receivables funding and credit risk management; credit authorization; card issuance; statement generation; remittance processing; and marketing and customer service functions associated with the card programs.
The introduction of the co-brand credit card program will provide our customers with an additional purchasing option and a new way to earn rewards with us. Both card programs are an effective means of further extending our brand and delivering a meaningful value proposition for our customers, said Judge Dobrient, general manager for marketing at Alon.
Consumers today can easily select one corner gas station or convenience store over another; our integrated credit and marketing solution will help Alon improve customer loyalty by giving them additional value via the branded card program, said Ivan Szeftel, president of retail services for Alliance Data. This new co-brand credit card program will effectively complement the FINA private label credit programgrowing the overall footprint of the program for greatest business impact.
Alon USA Energy, Dallas, is an independent refiner and marketer of petroleum products, operating primarily in the southcentral, southwestern and western regions of the United States. It owns and operates four sour and heavy crude oil refineries in Texas, California and Oregon, with an aggregate crude oil throughput capacity of approximately 170,000 barrels per day. It markets gasoline and diesel products under the FINA brand name. Alon also operates more than 300 c-stores in West Texas and New Mexico substantially under the 7-Eleven and FINA brand names and supplies motor fuels to these stores from its Big Spring, Texas, refinery. In addition, Alon supplies approximately 800 additional FINA branded stations.
Dallas-based Alliance Data is a provider of marketing, loyalty and transaction services, managing more than 120 million consumer relationships for some of North America's most recognizable companies. Using transaction-rich data, Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers.
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