ANKENY, Iowa — Casey’s General Stores has tapped Punchh for its consumer marketing capabilities.
By integrating with existing point-of-sale and e-commerce systems, San Mateo, Calif.-based Punchh collects in-store and online customer data in real time. By applying Punchh’s proprietary artificial intelligence (AI) to customer data, brands can attempt to predict customers' needs. Punchh allows retailers to implement this type of strategy without having to invest in building the technology in-house.
Casey’s operates more than 2,100 convenience stores in 16 states in the Midwest and South.
“Punchh is exciting because they’re constantly pushing the boundaries of how retailers can leverage AI to enhance every step of the customer journey, from new customer acquisition to loyalist activation and beyond,” said Art Sebastian, vice president of digital experience for Casey’s.
Nearly 200 global brands, including Yum Brands and Denny's, use Punchh’s solutions in more than 93,000 global retail locations.
“Consumers expect ubiquity of experiences online and off. In-store retail remains extremely popular and is one of the most powerful relationship-building channels ever created; however, e-commerce has changed expectations for personalization so dramatically that marketers need to incorporate AI in order to remain competitive,” said Shyam Rao, CEO of Punchh.
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