TEMPLE, Texas — CEFCO Convenience Stores launched new self-ordering kiosks with technology from software company Reji and the Austin model from Olea Kiosks in two of its Texas-based CEFCO Kitchen locations. Both stores feature CEFCO Kitchen’s new menu lines, including made-to-order mac and cheese bowls, sandwiches, grilled cheeses, and new breakfast offerings to complement the current lineup of burritos, tacos, fried chicken and more.
- CEFCO Convenience Stores is No. 40 on CSP’s 2021 Top 202 ranking of c-stores by store count.
This new platform aims to improve the CEFCO customer experience through fresh food menu personalization, working toward a more seamless way to order food from CEFCO’s growing fresh food menu.
Reji LLC is a software company specializing in self-ordering technology through its open platform. Reji works in self-ordering and self-checkout experiences, online ordering, point of sale, digital menu solutions, inventory management technology and provides merchant processing. Based in Las Vegas, Reji’s growth has primarily grown through partnerships in many industries including convenience, quick-service restaurants (QSRs) and fast casual restaurants.
Olea Kiosks Inc. is a self-service kiosk solution provider for the attractions and entertainment, healthcare and hospitality industries. The company’s headquarters is in Los Angeles. Customers include The Habit Burger Grill, Kaiser Permanente, Empire State Building, Universal Studios, EVO Entertainment, Scientific Games and Subway.
CEFCO is a Temple, Texas-based convenience-store chain operating more than 200 stores in Texas, Alabama, Mississippi, Louisiana, Arkansas and Florida.
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