Convenience-Store Consulting Firms W. Capra, Impact 21 Merge

W. Capra closes on its acquisition of the business transformation firm serving the c-store, other industries
W. Capra and Impact 21 logos
Logos/W. Capra, Impact 21

W. Capra, a professional services firm offering commerce, retail technology and consumer programs, has closed on its acquisition of Impact 21 Group LLC. The acquisition was first announced on Feb. 8, and terms of the deal were not publicly disclosed. Impact 21 is a business transformation firm serving the convenience-store and other industries.

“This is a milestone transaction for W. Capra, representing the beginning of a promising new chapter for two industry-leading firms who come together to create the premier end-to-end consulting and services business—from high-level strategy to implementation—providing customer-first business transformation across the many verticals we serve,” Mike Streams, partner at W. Capra, said.

The acquisition will allow the companies to offer its clients an expanded breadth of services and enhanced capabilities to deliver on their strategic initiatives, he said.

Lisa Biggs and Lesley Saitta, the co-founders of Impact 21, will join W. Capra as partners in W. Capra’s consulting practice alongside Matt Beale, Clint Cady, Tim Radway, Patrick Raycroft and Mike Streams, the companies previously said. Saitta will serve as a strategic advisor along with former partners and founders of W. Capra, Mahoney and Raycroft.

“Impact 21 and our skilled team members are very proud to join the W. Capra family,” Biggs said. “Our shared passion for our clients and complimentary services will allow us to amplify the exponential growth trajectory we’ve been on.”

Saitta added: “The strategic and cultural alignment of our two organizations has long been evident and has only deepened as we have navigated this process together. I am excited about what we’ll achieve together for our clients.”

Headquarters for the combined firm will be at W. Capra’s corporate oces in Chicago. Impact 21’s oces in Lexington, Kentucky, and Tampa, Florida, as well as W. Capra oces in Nashville, Tennessee, and Toronto will remain open.

Since 2000, W. Capra has helped organizations of all sizes understand, develop and execute strategies to solve challenges related to payment acceptance, consumer engagement, technology adoption and data security. The W. Capra team is composed of industry experts who possess deep insight and experience across the industries they serve.

Impact 21 is a consulting firm that enables specialty retail, convenience and energy channels to deliver seamless customer experiences, with the goal of driving new revenue growth and increased shareholder value. It offers a proven business model for integration of business and technology strategies, with collaboration, project and content management solution. Its industry experts bring “real-world” solutions to manage and execute initiatives of all sizes.

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