W. Capra to Acquire Impact 21

Technology, business transformation firms will form end-to-end consulting and services business
w. capra impact 21
Logos/W. Capra, Impact 21

W. Capra, a professional services firm offering commerce, retail technology and consumer programs, and Impact 21, a business transformation firm serving the convenience-store and other industries, have signed a letter of intent for W. Capra to acquire Impact 21.

The companies will form an end-to-end consulting and services business—from high-level strategy to implementation—providing customer-first business transformation built on expertise in strategy, technology, operations and transformation and cohesive, focused consultant teams experienced in leading the full lifecycle of client initiatives.

Lisa Biggs and Lesley Saitta, the co-founders of Impact 21, will join W. Capra as partners in W. Capra’s consulting practice alongside Matt Beale, Clint Cady, Tim Radway, Patrick Raycroft and Mike Streams.

Saitta will serve as a strategic advisor along with former partners and founders of W. Capra, Mahoney and Raycroft.

Headquarters for the combined firm will be at W. Capra’s corporate offices in Chicago. Impact 21’s offices in Lexington, Kentucky, and Tampa, Florida, as well as W. Capra offices in Nashville, Tennessee, and Toronto will remain open.

“We have long respected the team that Lisa and Lesley have built within Impact 21,” said Mike Streams, partner at W. Capra. “From the outset, we each realized that W. Capra and Impact 21 share a similar culture and set of values, which will serve as a solid foundation for us joining forces. The Impact 21 team and their complementary capabilities are a perfect addition to W. Capra, expanding the services that we individually provide to our respective clients. We’re beyond excited by the ability to serve our clients, industries and communities in a more comprehensive way together.”

Lisa Biggs, president and CEO at Impact 21, added, “These past few years have been a significant period of growth for Impact 21. We recognize our alignment with W. Capra in both our long-term vision and near-term objectives. We are most excited about how our alignment allows us to deliver on those strategic plans and to elevate our delivery of services and thought leadership to our clients and industries. Our people are our greatest assets, and this integration of talent will be unmatched in the verticals we serve.”

While the terms were not publicly disclosed, W. Capra and Impact 21 expect the deal to close in early second-quarter 2024.

Since the 2000, W. Capra has helped organizations of all sizes understand, develop and execute strategies to solve challenges related to payment acceptance, consumer engagement, technology adoption and data security. The W. Capra team is composed of industry experts who possess deep insight and experience across the industries they serve.

Impact 21 is a consulting firm that enables specialty retail, convenience and energy channels to deliver seamless customer experiences, with the goal of driving new revenue growth and increased shareholder value. It offers a proven business model for integration of business and technology strategies, with collaboration, project and content management solution. Its industry experts bring “real-world” solutions to manage and execute initiatives of all sizes.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says


More from our partners