Consumers wash their cars a lot—for many, at least once a week, according to Technomic’s 2022 C-Store Market Annual Report. Some prefer soft-touch washes, while others opt for a touch-free wash for their vehicles. Most convenience stores offer either one type of car wash or the other, which can be a missed opportunity to increase revenue with a broader consumer base. A hybrid wash system can provide consumers with the option to choose—touch-free, soft-touch or a combination of both—bringing all customers regardless of their car wash preference to one convenience store location, and increasing revenue for owners.
Increase revenue
More than 72% of drivers in the U.S. use professional car wash services regularly, according to a recent Grand View Research report. Technomic’s 2022 C-Store Market Annual Report found that 36% of consumers go through the wash once a week or more. The Grand View Research report also provided forecasts for the car wash market—data shows that the global car wash services market size was valued at USD $29.3 billion in 2021, and the market size is anticipated to grow at a compound annual growth rate (CAGR) of 3.1% from 2022 to 2030.
Soft-touch vs. touch-free
Car wash location, convenience and price may be some of the deciding factors for consumers when choosing whether they will use a soft-touch or touch-free car wash. However, both soft-touch and touch-free car wash technology has the ability to get cars clean, no matter which type a consumer prefers.
The 3-brush soft-touch wash from Mark VII uses SofTecs closed foam patented technology that cleans and polishes vehicles while minimizing electricity, water, chemicals and does not harbor dirt or grime risking damage to customer vehicles.
The turbo touch-free wash, on the other hand, contours the vehicle for more contact time and better cleaning. Additionally, it has a high-pressure pumping plant and 28 zero-degree turbo nozzles. The combination washing combines turbo high pressure pre-wash and rinsing with SofTecs foam brushes for a deeper clean.
The ability to choose
Mark VII’s ChoiceWash XT® is a hybrid, in-bay automatic wash system that provides consumers with a premium car wash experience. It combines the soft-touch capabilities of Mark VII’s SoftWash XT® and the touchless capabilities of their AquaJet XT® into a single, complete rollover system.
Wash menus can include friction programs, touch-free programs and the higher-priced, revenue-boosting combination program. Other features and options are also available, such as tri-color foam; WheelJet brushes or WheelStorm high pressure to clean wheels; FoamTecs® foam curtain with a multi-color LED light show; ShineTecs® polish system; and GraphiteGUARD® to protect against the elements.
Mark VII’s wash packages with premium options will not only leave consumers’ cars clean, dry and shiny, but can also increase revenue for c-store retailers as well. Give consumers the power to choose with the ChoiceWash XT®! For more information, click here.
This post is sponsored by Mark VII Equipment